It’s What We Call “Mission Marketing”
A brand manifesto is a public declaration of your organization’s ethos. It’s meant to encapsulate the who, what and why of your brand.
For ComArtSci, that meant developing a credo that spoke to the many dichotomies working and learning under the same roof. I partnered with Advertising Professor of Practice Lou Schiavone to develop a message that would resonate across the board. The final version was used for much of our branded collateral throughout the year, from the website and social media to posters and information booklets.
“Under our roof,
Connections are forged daily.
Between scholars and creatives,
Between scientists and entrepreneurs,
Between disciplines and departments.
Here, theory and practice go hand in hand.
Passion and profession are one in the same.
Inclusion and collaboration go without saying.
We are home to researchers and copywriters,
Realities both virtual and physical,
The telling of stories and the dissemination of truths.
We are the College of Communication Arts & Sciences.
Fine minds discover what’s possible.
Queries find their answers.
Connections form and strengthen.
Under our roof.”
