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    <lastmod>2026-07-09</lastmod>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work</image:title>
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      <image:title>The Work - Magazine Feature</image:title>
      <image:caption>A narrative feature published in the physical pages of Traverse Magazine—the first intern-written story to make it into the print publication.</image:caption>
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      <image:title>The Work - Graduation Video</image:title>
      <image:caption>The commencement speech runner-up reimagined as ComArtSci’s end-of-year video.</image:caption>
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      <image:title>The Work - Communications Framework</image:title>
      <image:caption>A seven-week contextual research study that synthesized stakeholder interviews, survey data and qualitative insights into a communications framework for public health communicators.</image:caption>
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      <image:title>The Work - Public Relations</image:title>
      <image:caption>A long-form narrative feature on a student-led survivor solidarity movement in the wake of MSU’s Nassar scandal.</image:caption>
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      <image:title>The Work - Customer Advocacy</image:title>
      <image:caption>The editorial framework behind Microsoft’s Global Customer Advocacy Program—governance, program scaling and workflow enhancement.</image:caption>
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      <image:title>The Work - Campaign Strategy</image:title>
      <image:caption>A hub-and-spoke model that turned every TelNet product launch into an integrated lead generation engine.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/f0d3231f-9995-4871-8587-f27fe0b729be/IMG_20210504_173338_912+%281%29.jpg</image:loc>
      <image:title>The Work - Marketing Methodology</image:title>
      <image:caption>Building TelNet’s marketing function from the ground up—assembling a creative team, establishing a brand narrative and creating the content production process.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1783283319052-ZRTNNDSTIAT85L6GXAVU/zac-gudakov-wwqZ8CM21gg-unsplash.jpg</image:loc>
      <image:title>The Work - Content Toolkit</image:title>
      <image:caption>An end-to-end content strategy and distribution guide that gave Mortgage Like a Mother everything it needed to launch and grow its subscriber base.</image:caption>
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    <image:image>
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      <image:title>The Work - Brand Repositioning</image:title>
      <image:caption>A brand overhaul that transformed TelNet Worldwide from a legacy telecom provider into a cloud migration authority through brand voice, visual identity and content development.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1783565413057-NHGO47HKQWO1AWDOQQLZ/KD_Manifesto%2B%25281%2529.jpg</image:loc>
      <image:title>The Work - ComArtSci Brand Manifesto</image:title>
      <image:caption>A brand credo developed to capture the essence of an entire college—its students, professors and researchers—into a single, inclusive statement.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1783563641966-4FP3EIXK46EY2IEZDJAT/unsplash-image-z-byiqHM1ZM.jpg</image:loc>
      <image:title>The Work - Brand Guidelines</image:title>
      <image:caption>Brand guidelines for FiddleLeaf, a concept brand, including all aspects from font choices and color palettes to customer personas and brand voice.</image:caption>
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    <image:image>
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      <image:title>The Work - Rebrand Strategy</image:title>
      <image:caption>A data-driven brand equity analysis and integrated marketing proposal that diagnosed Peloton’s positioning challenges and recommended a strategic pivot.</image:caption>
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  <url>
    <loc>https://katiedudlets.com/comartsci-graduation-video</loc>
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    <lastmod>2026-07-07</lastmod>
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      <image:title>Graduation Video</image:title>
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    <loc>https://katiedudlets.com/comartsci-brand-manifesto</loc>
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    <lastmod>2026-07-08</lastmod>
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      <image:title>Brand Manifesto</image:title>
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    <image:image>
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      <image:title>Brand Manifesto</image:title>
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    <image:image>
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      <image:title>Brand Manifesto</image:title>
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    <loc>https://katiedudlets.com/meet-katie</loc>
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    <lastmod>2026-07-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1658278861811-DMH4IMTJP01HF1FR9GTI/pexels-pixabay-261577.jpg</image:loc>
      <image:title>Get to Know Me</image:title>
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      <image:title>Get to Know Me</image:title>
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    <loc>https://katiedudlets.com/say-hi</loc>
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    <lastmod>2026-07-02</lastmod>
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      <image:title>Let’s Connect</image:title>
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  <url>
    <loc>https://katiedudlets.com/telnet-campaign-strategy</loc>
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    <lastmod>2026-07-08</lastmod>
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      <image:title>Campaign Strategy</image:title>
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      <image:title>Campaign Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Campaign Strategy</image:title>
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    <loc>https://katiedudlets.com/telnet-marketing-methodology</loc>
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    <lastmod>2026-07-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/f0d3231f-9995-4871-8587-f27fe0b729be/IMG_20210504_173338_912+%281%29.jpg</image:loc>
      <image:title>Marketing Methodology</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1619052411627-ZR41KSQAAXKEJDOSXZNT/marketing+workflow</image:loc>
      <image:title>Marketing Methodology</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1619056339163-NYA8DILOEP3JGPL02QF9/Marketing+Campfire+2021.png</image:loc>
      <image:title>Marketing Methodology</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1619055403942-AXE09UJ6FGTMF00UUXVG/marketing-deliverables.png</image:loc>
      <image:title>Marketing Methodology</image:title>
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    <loc>https://katiedudlets.com/business-analysis</loc>
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    <lastmod>2022-08-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1655483980637-FLT39T71WVAV94J7FHWS/Airbnb-Stay-Florence.jpg</image:loc>
      <image:title>Business Analysis</image:title>
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    <image:image>
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      <image:title>Business Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://katiedudlets.com/product-pivot</loc>
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    <lastmod>2022-07-07</lastmod>
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      <image:title>Product Pivot</image:title>
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    <image:image>
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      <image:title>Product Pivot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://katiedudlets.com/rebrand-strategy</loc>
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    <lastmod>2026-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1655483535458-FIGZ7U6BG25BP3Z6EDP8/HOTELGYM_BIKE_WIDE_CYNTHIA_037-1%2B2.jpg</image:loc>
      <image:title>Rebrand Strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/0b627964-b9b1-4783-9de9-ac57f8fcb632/does-not-know-to-break-out-of-the-stigma-of-rich-people-bikes.png</image:loc>
      <image:title>Rebrand Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://katiedudlets.com/mlam-content-toolkit</loc>
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    <lastmod>2026-07-07</lastmod>
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      <image:title>Content Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://katiedudlets.com/fiddleleaf-brand-guidelines</loc>
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    <lastmod>2026-07-08</lastmod>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Brand Guidelines&lt;/p&gt;</image:title>
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    <image:image>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Brand Guidelines&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://katiedudlets.com/traverse-city-balloon-tour-feature</loc>
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    <lastmod>2026-07-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/c88ac7eb-e5a6-498f-b5a7-c2199196f993/IMG_8504+%281%29.JPG</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Magazine Feature&lt;/p&gt;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/0209883d-68b2-4364-ad74-8f190ff423ea/IMG_8322+%281%29.JPG</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Magazine Feature&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://katiedudlets.com/telnet-brand-repositioning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1783442139464-GD2QRDTOUB4G4F9FWST3/unsplash-image-jpTT_SAU034.jpg</image:loc>
      <image:title>Brand Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1618089814004-WBW29I2P873410RPEF3X/Chapter+1.png</image:loc>
      <image:title>Brand Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/1618923345108-DJ0A9F2HSZD7KAHZU55T/digital-transformation-guide.png</image:loc>
      <image:title>Brand Repositioning</image:title>
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    <image:image>
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      <image:title>Brand Repositioning</image:title>
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    <loc>https://katiedudlets.com/microsoft-customer-advocacy</loc>
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    <lastmod>2026-07-08</lastmod>
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      <image:title>Customer Advocacy</image:title>
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    <image:image>
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      <image:title>Customer Advocacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/587055901e5b6c09f848773e/4b9282a3-fa64-4773-a918-eeadb1890650/Customer+Proof+Asset+Min+Standards.png</image:loc>
      <image:title>Customer Advocacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Advocacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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