Evolving an established corporate brand.

My time at TelNet took a few abrupt turns. I was hired to write content and post on social media, but then my superior resigned three weeks after I started. So I did what any brazenly ambitious (if not entirely naive) professional would do: I tripped up the corporate ladder.

I started leading the marketing department and oversaw the creative direction, production and performance of all creative assets, digital campaigns and branded content. I worked with some of the most exceptional creatives I’ve ever met. Together, we challenged the status quo, overhauled the brand’s digital identity and built the marketing funnel from the ground up.