Katie Dudlets

professional storyteller, book hoarder and caffeine fiend

SCROLL DOWN

Katie Dudlets

professional storyteller, book hoarder and caffeine fiend

Welcome to my portfolio!

I’ve been stockpiling books, scribbling in notebooks and chasing stories for as long as I can remember. That insatiable curiosity has taken me places I never expected, and led to a career built on turning complex ideas into compelling content that actually moves people.

Now I’m ready for what’s next. Take a look around and let’s talk.

Content Marketing

CONTENT STRATEGY & CAMPAIGN DEVELOPMENT

Content Marketing

CONTENT STRATEGY & CAMPAIGN DEVELOPMENT

Words that work harder

I’ve built content frameworks, campaigns and distribution systems designed to educate audiences, generate leads and scale brand credibility. The work in this section spans industries, formats and platforms—from enterprise editorial governance at Microsoft to multi-platform brand launches—but it all results in measurable outcomes that drive business forward.

Customer Advocacy

The editorial framework behind Microsoft’s Global Customer Advocacy Program—governance, program scaling and workflow enhancement.

Campaign Strategy

A hub-and-spoke model that turned every TelNet product launch into an integrated lead generation engine.

Marketing Methodology

Building TelNet’s marketing function from the ground up—assembling a creative team, establishing a brand narrative and creating the content production process.

Content Toolkit

An end-to-end content strategy and distribution guide that gave Mortgage Like a Mother everything it needed to launch and grow its subscriber base.

Brand Identity

RESEARCH, DESIGN & STRATEGY

Brand Identity

RESEARCH, DESIGN & STRATEGY

Personality grounded in strategy

A brand is a strategic tool, not just a set of design choices. Before the logos, color palettes and positioning statements, there must be examination, reflection and direction. From market research and audience insights to perception analysis and repositioning, the work in this section spans concept brands built from nothing, legacy brands repositioned for new markets and institutional voices distilled into a single lasting statement.

Brand Repositioning

A brand overhaul that transformed TelNet Worldwide from a legacy telecom provider into a cloud migration authority through brand voice, visual identity and content development.

ComArtSci Brand Manifesto

A brand credo developed to capture the essence of an entire college—its students, professors and researchers—into a single, inclusive statement.

Brand Guidelines

Brand guidelines for FiddleLeaf, a concept brand, including all aspects from font choices and color palettes to customer personas and brand voice.

Rebrand Strategy

A data-driven brand equity analysis and integrated marketing proposal that diagnosed Peloton’s positioning challenges and recommended a strategic pivot.

Strategic Storytelling

JOURNALISM, COMMUNICATIONS & PR

Strategic Storytelling

JOURNALISM, COMMUNICATIONS & PR

Compelling, well-crafted content

Great storytelling starts with strong editorial instinct—the ability to identify the core of a topic, synthesize complexity and translate it into a narrative the moves people. The work in this section spans immersive feature writing, content repurposing, data-driven communications frameworks and high-stakes public relations—from a hot air balloon over Northern Michigan wine country to a survivor solidarity movement on MSU’s campus.

Magazine Feature

A narrative feature published in the physical pages of Traverse Magazine—the first intern-written story to make it into the print publication.

Graduation Video

The commencement speech runner-up reimagined as ComArtSci’s end-of-year video.

Communications Framework

A seven-week contextual research study that synthesized stakeholder interviews, survey data and qualitative insights into a communications framework for public health communicators.

Public Relations

A long-form narrative feature on a student-led survivor solidarity movement in the wake of MSU’s Nassar scandal.